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The Value of the Email List

Most of the money I make from my online business, is through email. I market services and products to members of my sites. I may not have a million visitors to my website every month, but my email list is definitely worth a milion bucks.

Collecting your visitor’s email address is a very lucractive strategy in monetezing your website. The potential income from your visitors is unlimited that is why online businesses are valued so much. Even your most devoted fan will probably only visit your site a few times a week but emailing them directly is the fastest and easiest way to communicate with your visitor.

This direct marketing strategy is what made DELL so successful. If you ever bought anything from Dell before, you will continue to get emails from them on a weekly basis about new deals.

The best way to collect someone’s email is to give them a reason to give it to you. Entice visitors with deals or provide them with information they are looking for if they sign up. Depending on what type of site you have, listing your qualifications or track record will gain your visitor’s confidence and email address.

On some of my sites, I make them so plain that visitors have no where to click except on my newsletter link which gives them more reason to join my site.


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